Playful visual identity design for a Friendly Bunch, a creative content agency.
Contact me:
chachacoa@gmail.comLet's talk!a Friendly Bunch is a creative content agency born of the combination of Louise and Adam, the founders, who have a combined 30 years' experience across editorial, agencies and in-house marketing teams. During that time, one thing has remained constant: a love for quality content, with soul.
The challenge of this project was to create a fun and human brand that would convey a sense of closeness to clients while also looking professional, clever, and standing out firmly in an ocean of bland-looking agencies and competitors.
Go to websiteThe founders have been caricatured in the form of the two bananas that are the core of the brand. They're easy-going and interact in different situations with an aura of confidence and professionalism, without ego. The logo of the brand is a custom lettering designed from scratch, full of organic curves and movement, which help to break the monotony of an oversaturated field such as creative agencies. The visual system includes numerous variations and abbreviations of the logo, which allow the brand to work perfectly in all types of formats and sizes without looking repetitive and boring. A simple and eye-catching website was designed that shows a wide display of the brand and conveys the message that despite having more than 30 years of experience, they do not take themselves so seriously.
