Metropolis Underground

Branding - Art Direction - Iconography - UI Design

Bold & timeless visual identity design for Metropolis Underground, a tech-focused underground transportation company.

Contact me:

chachacoa@gmail.comLet's talk!

THE PROBLEM

Metropolis Underground (MU) is the Metro service of Metropolis City, which opened at the early beginning of the 20th century. For a few years now MU is modernizing its service and its applications in order to improve the experience for its users. Now from your app you can see the frequency of each train, recharge your card, check your balance and receive notifications of incidents in the network in real-time.

IT WAS TIME FOR A CHANGE

Following this line of improvement and after decades with the same brand, Metropolis has decided to redesign its brand to modernize it and bring it closer to an increasingly wide and demanding public. Finally connecting the clear evolution of his product and his technological commitment, with his brand.

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