Banlinea is a colombian Fintech specialized in digital transformation and online sale of financial products that seeks to help people make better decisions in managing their economy.
With an expansion in Latin America in sight, and with an increasingly competitive Fintech market in the region, Banlinea needed a new visual identity that would help it achieve its goal of becoming a reference and leader in its sector.
As a part of the creative team of the company, I lead the rebranding project, aiming for a modern, unique and sleek visual identity that was up to the task of becoming a fintech leader in Colombia and the latinamerican market. We simplified the logo, getting rid of the icon that made it feel outdated, and implemented a different, timeless, and customized sans-serif typeface. We also developed the visual look and feel of their product suites, Banlinea One, Red Banlinea, and Banlinea Hits.
