Branding and custom type design for Chutney King, a premium & gourmet brand of chutneys and sauces.
Contact me:
chachacoa@gmail.comLet's talk!Chutney King is a gourmet venture that began in Venezuela in 2017. Being a lifelong passionate about cooking, and after many years perfecting recipes, CK’s Founder decides to bring to the market this gastronomic proposal full of surprises, flavours, spices and textures.
Chutney King’s visual identity wasn’t reflecting the craft, attention to detail, and quality of the product. For this reason, the brand needed to be re-positioned to enter premium gourmet markets in Europe and Asia.
Chutney King is a product that is made with the highest quality ingredients to guarantee the best flavours and experiences. For this reason, the visual identity and design of its packaging must reflect the premium of its products and the uniqueness of its recipes. The typography is completely made from scratch to give the logo a very strong personality thanks to the characteristic of its letters, shapes, and contrasts. Paying tribute to the roots of chutney in Asian culture. Using the C and K, I created an interesting monogram, which serves both alone and as a pattern for backgrounds and secondary graphics.
