Visual identity for Groove & Bake, a bakery with Groovy soul.
Contact me:
chachacoa@gmail.comLet's talk!Groove & Bake is a branding concept of a bakery with Groovy soul. It is my vision of how my own bakery would look like if I had one in London, UK, where I’m based. As a foodie and branding enthusiast, this was the perfect excuse to develop a bold and fun identity system. Welcome to Groove & Bake!
This is not a classic bakery, so it couldn't have a classic visual identity. The secret sauce of this visual universe is that the logo is not the main character. With a mix of typography and simple illustrations, I created a set of designs and badges to differentiate the brand with a bold, dynamic and ever-evolving personality to portray the Groovy philosophy. You can find these in our packaging, collateral and merch and you will instantly recognise our essence.
