Visual identity and conceptualisation for Pomi d'Oro, a pizza truck full of personality and flavour.
Contact me:
chachacoa@gmail.comLet's talk!Italian food has a well-deserved top spot in the food podium worldwide.to achieve this, I collaborated with Zabriskie Gerdel, the designer and illustrator that was in charge of the illustrations and creative direction of the project.
The challenge for this project was to create a brand that would stand out among the excessive offer of pizzerias in the city. We needed to achieve a memorable and impressive aesthetic that would remain engraved in people's minds, and at the same time transmit tradition and quality, not junk.
We created a fusion concept, inspired by the mix of american and italian pizzerias, that takes the customer to Italy with a very dynamic & in-your-face visual identity. With a playful and fresh illustration style, Pomi comes to life as the main character of the brand, followed by the other ingredients as supporting actors. The use of typography and illustrations is the secret sauce that take the brand to another level, differentiating Pomi d'Oro from the competition.
