Branding and creative direction for Riza Studio, a design studio focused on dynamic solutions and visual identities for small businesses.
Contact me:
chachacoa@gmail.comLet's talk!Riza Studio is a small design studio of a creative couple (My wife, Zabriskie Gerdel, and I) focused on dynamic design solutions and visual identities for small businesses. We worked together in the creation and conceptualisation of the concept, all the way through the look and feel and personality of the brand.
The challenge of this project was to create an identity that reflected a midpoint between the graphic styles of its founders. We wanted to get away from the extreme sobriety that most design studios use in their branding, without falling into the other extreme of appearing childish or not very serious.
The name Riza comes from the first syllable of the founders' names: Ricardo and Zabriskie. We took advantage of the similarity with the word 'Risa', which means Laughter in spanish as a concept, and based on the typeface we selected, we created the smiley face that becomes the protagonist of the brand. The shape of both eyes and the face comes from the dot of the i, and the mouth is a close parenthesis. The circular and irregular shape of the smiley served as a graphic element of the identity, with the aim of breaking a little the rigidity that geometry can give us. The result is a friendly brand, which reflects the closeness we want to have with our customers when it comes to helping them meet their goals.