Visual identity and conceptualisation for The Groovy Fest, a music festival with Groovy soul.
Contact me:
chachacoa@gmail.comLet's talk!The Groovy Fest is a branding concept for a utopian music festival I invented, with each day being lead by three of my favourite artists: Anderson .Paak, Kendrick Lamar, and Childish Gambino.
The essence of the festival's brand was portrayed using bold and expressive typographic layouts. With some of the most creative and powerful voices playing this year, we needed an eye grabbing visual system that matched the energy and sent the message across that this is not an average festival, this is The Groovy Fest.
